In the case of user base, short-video hosting social platform TikTok currently has 39 percent market share in India. TikTok’s global user base is 500 million, of which 39 percent is in India alone. Apart from this app, there are several more social video hosting Chinese apps that are called YouTube rival or who are called YouTube Killer in India. Among them are LIKE, Kwai, LiveMe and BigoLive. This app has also downloaded millions of users to Google Play Store. This means that the Chinese app factory is expanding fast in India. Soon these Chinese apps will have data from more internet users than Facebook and Google.
According to media reports, China is also trying to reach its reach in the area of ​​AI. Users through consumer applications like TikTok and BigoLive keep a lot of engagement. Apart from this, data is being fed in lakhs of columns every day through these apps. In the coming years, in the case of user base, India is going to dominate. That’s why China and American companies have looked at the Indian market. At present, two big e-commerce companies of India are Amazon and Flipkart American.
These days, Chinese app makers start up companies have developed AI based computing apps for Indian users and have customized it according to Indian users. These apps have been designed with the technology and better user interface, which is why Indian users are enjoying these apps, and the user base of these apps is constantly increasing.
ByteDance has launched a regional (regional) entertainment content platform called Helo, specifically for Indian users. If you live in small towns or cities, you will get huge amount of users from this app because the company has launched it especially targeting the users of small towns or villages. You will not find English content on this. Most of this app will be found in regional languages. This app has been launched in 14 regional languages ​​of India, in which Hindi, Marathi, Gujarati and Bhojpuri are prominent.
The strategy of Chinese app makers is clear that they are developing their own matching apps according to the Indian userbase. Apart from this, Artificial Intelligence and User Interfaces are also being kept simple. According to a recent report, the social content platform SHAREit has been downloaded the most times last year after Facebook and Whatsapp. In this app, you will find many types of local video content. A survey was conducted in 2015, where users were liked by applications with this regional content and platforms.